HOLISTIC DIGITAL MARKETING CONSULTING AND IMPLEMENTATION
Marketing strategy, SEO, web design, paid search and social ads.
Gather information about your target market and customers to determine the viability of your product in current and emerging markets.
Identify and analyze major competitors in your market to determine their strengths/weaknesses and successful marketing strategies.
Determine the best marketing channels for your products and business in order to implement the most important marketing campaigns and get the most out of your investment.
Personas and Messaging
Build personas based on your most important customers and match your key messaging to their needs, desires and preferences.
Search Engine Optimization
Research the potential organic search traffic and difficulty to rank for the keywords that are most important for your business.
Optimize your website to include the most important keywords for your business and drive organic search traffic to your website.
Implement SEO best practices across your website to ensure that Google and other search engines will show your website in search results.
Optimize your website and Google Business profile to show your business and services in local search results and on Google Maps.
Web Design & Optimization
Custom Built Websites
Build a custom website to highlight what makes your business unique and includes the functionality that is essential for your products and customers.
Optimize your website to improve user experience and drive the most important actions such as ecommerce purchases and lead capture.
Make your website load lightening fast on both desktop and mobile to ensure smooth user experience and increased search engine visibilty.
Monitor user interactions and conversions on your website using tracking pixels such as Google Analytics to understand user behavior and further optimize your website.
Get more traffic and customers from Google search results by showing ads for your most important keywords and products/services.
Get more traffic and customers from Bing search results by showing ads for your most important keywords and products/services.
Show customized Facebook Ads to followers, website visitors, people who interact with you and new customers to drive more traffic to your page and website.
Show customized Instagram Ads to followers, website visitors, people who interact with you and new customers to drive more traffic to your account and website.
My name is Matt Lawley and I am a digital marketing consultant who works with businesses and organizations in the areas of health/wellness, yoga, travel, regenerative agriculture, training, retreats and more. I have a diverse set of marketing skills that allow me to tackle complex projects from start to finish including strategy, implementation and analysis. I am interested in working with people, projects and centers that are passionate about creating new ways of living in environmentally conscious ways and in community. I spend most of my free time in nature, hiking, backpacking, traveling, playing music and practicing yoga. I also teach yoga and offer permaculture/regenerative design services through my other business ResInnate Permaculture & Yoga.